The Changing Legal Scene of Contests and Promotions

Whatever channels you or your client use to bring your promotion to the public - in-store, broadcast, online, app or mobile - the promotions attorneys at Olshan will work with you to help ensure that the structural integrity of the campaign is legally sound.

Our clients range from Fortune 100 companies, advertising and promotions agencies, to in-house marketing departments, Internet entrepreneurs, start-ups and other law firms. Our clients may have widely varying resources with which to carry out their campaigns, but they all share the common goal of using the most effective and accurate means of promoting their company brand through the use of contests and promotions. Promotions, marketing and advertising law are part of Olshan's core practice. Our firm's attorneys have more than 70 years of collective experience in all areas of traditional promotional marketing, including incentive programs, retail and business promotions, coupons and rebates, sweepstakes, game play and skill contests, special event marketing, sponsorships, endorsements, online auctions, telemarketing, and email marketing.







For guidance on promotional marketing law, contact the Advertising, Marketing & Promotions group at (212) 451-2258. We represent direct marketing and promotion clients in New York, New Jersey and across the U.S. and Canada.

“Noted for its capabilities in handling sweepstakes and contests, advertising clearance, and advising on direct marketing law and in regulatory investigations.”
Legal 500 US
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